Corporate Social Responsibility

Anheuser-Busch and Pepin Distributing Company are the global industry leaders in promoting responsible drinking and fighting alcohol abuse.  We have a vested interest in the responsible consumption of our beers.  No company benefits when its products are misused, something acknowledged by the company’s thousands of employees who are raising children, living and working in this society, and driving the same highways as everyone else.  Alcohol abuse, drunk driving and underage drinking are problems we would all like to see solved.

The company’s efforts to promote responsibility date back to the early 1900s with a series of print ads that carried the tagline “Budweiser Means Moderation.”

Underage Drinking
	Family Talk About Drinking – Recognizing that parents have the greatest influence on their children's decisions about drinking, Family Talk encourages open, honest communication between parents and children. Developed by an advisory panel of education, family counseling, child psychology and alcohol treatment professionals, the Family Talk parent guide is available in English, Spanish, Chinese, Korean and Vietnamese. More than 7 million copies have been distributed free to parents and educators by Anheuser-Busch and its nationwide network of distributors. Videos are available in Spanish and English. For more information, visit www.familytalkonline.com.
	Operation ID/We I.D. – Anheuser-Busch and Pepin Distributing Company offers retailers training and a variety of materials that help them check and verify valid I.D.s. These materials include We I.D. signage and stickers at retailers that remind consumers they will be ask to show I.D. before purchasing alcohol; We I.D. cards (available in English, Spanish and Korean) that list tips on how to spot fake IDs; drivers license booklets that feature photos of valid driver's licenses from all 50 states, U.S. territories and the Canadian provinces; and wristbands that retailers can use to identify customers who have already shown proof of legal age.
	Prevent. Don't Provide – Research from the 2003 National Academy of Sciences has shown that youth usually obtain alcohol — directly or indirectly — from adults. Our Prevent. Don't Provide program reminds parents and other adults not to buy alcohol for minors or provide it to them at parties – no matter the occasion. The National Fatherhood Initiative, The International Association of Fire Chiefs and The Association of Junior Leagues International support this campaign. For more information, visit www.preventdontprovide.com.